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Search engine submission
If Sitemaps are submitted directly to a search engine (pinged), it will return status information and any processing errors. The details involved with submission will vary with the different search engines. The location of the Sitemap can also be included in the robots.txt file by adding the following line to robots.txt:
Sitemap: <sitemap_location>
Internet Marketing
Link Building
Search Engine Optimization
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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
The <sitemap_location> should be the complete URL to the Sitemap, such as: http://www.example.org/sitemap.xml. This directive is independent of the user-agent line, so it doesn't matter where it is placed in the file. If the website has several Sitemaps, this url can simply point to the main Sitemap index file.
The following table lists the Sitemap submission URLs for several major search engines:
Search engine Submission
Google
URL =http://www.google.com/webmasters/tools/ping?sitemap=
Help page = Submitting a Sitemap
Yahoo!
URL =http://search.yahooapis.com/SiteExplorerService/V1/updateNotification?appid=SitemapWriter&url=
http://search.yahooapis.com/SiteExplorerService/V1/ping?sitemap=
Help page = Does Yahoo! support Sitemaps?
Ask.com
URL =http://submissions.ask.com/ping?sitemap=
Help page = Q: Does Ask.com support sitemaps?
Bing (Live Search)
URL=http://www.bing.com/webmaster/ping.aspx?siteMap=
Help page =Bing Webmaster Tools
Sitemap URLs submitted using the Sitemap submission URLs need to be URL-encoded, replacing : with %3A, / with %2F etc.
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